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THE OFFICIAL LONDON 2012 OLYMPIC LOGO/SYMBOL

SYMBOL ANALYSIS

V. Ryan 2009-2017

 

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The official London Olympics symbol for 2012 is seen below. It cost 400,000 to produce. It is aimed at younger people and the internet generation. The symbol is based on the date 2012 and has been stylised as graffiti. The logo/symbol is available in blue, pink, green and orange.

Lord Coe, chairman of the London Games organising committee , said the new logo was "edgy" and appeared to suggest it was designed to provoke a strong reaction.

Tony Blair raised hopes that the symbol would leave people "inspired to make a positive change in their life" while Jacques Rogge, president of the International Olympic Committee, praised it as a "truly innovative brand" that would appeal to the young.
 
What do you think of the logo/symbol?
 
COLOUR SCHEME:
 
 
 
GRAFFITI STYLE:
 
 
 
GENERAL THOUGHTS:
 
 
 
DO YOU THINK THE LOGO/SYMBOL IS WORTH 400 000? Explain your answer.
 
 
 
 
 
 
 
 
In the space below explain how you could improve the logo without dramatically changing it:
 
 
 
 
 
 
Draw you own improved version of the logo/symbol. Produce a rough version followed by a colour rendered version.
 
 
 
 
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