PRODUCT - THE 'inSIGHT' MP3 STATION

One of the ways I intend to promote and advertise my product to potential customers, is through a TV advertisement. The video / advertisement will also be available on youtube. Having researched advertisements, I have found that many successful ones tell a story and have recognisable character stereotypes. The product is often in the background and yet plays an important part.

My product, ‘inSIGHT’, is a MP3 station, aimed at the executive market. It is a quality, partially handmade product, with quality surround sound. It works from a remote control and has many other features. The video presents the most interesting features, such as the speakers (eyes) that sense the user and follow his/her movement. The video presents the MP3 player as a life like character, giving it personality.

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