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COLOURS AND FEELINGS, EMOTIONS

AND ATMOSPHERE

V. Ryan © 2004

 

Designers have a large range of colours at their disposal and most are well aware that certain colours are associated with feelings and emotions. The diagrams below show a number of popular colours and the feelings/emotions to which they are associated. Designers, companies and manufacturers use colours cleverly to promote a certain feeling about their products.
   
   
FEAR
WARNING
BLOOD
ANGER
DEBT - IN THE RED		  

CALM
SERENE
ENVIRONMENT
PLANTS
NATURAL
GREEN WITH ENVY

EVERLASTING

  

COWARD
WEAK

BRIGHT

LIGHT
         
   
DREAMS
PURPLE STRETCH (THINGS GOING WELL)
LENT - RELIGIOUS REPENTANCE		       WARMTH
ENERGY
HAPPY
SUNSET
 
   
PURE
HYGIENIC
CLEAN
GOODNESS
EMPTY		   EVIL
SINISTER
MOURNING
DEATH
DARKNESS
MYSTERY		   SKY - OPENNESS
COLD
COOL
ICE
CHILLED
         

QUESTIONS:

1. Describe three products and explain how colour schemes have been used on each to promote feelings / emotions / atmosphere surrounding the products.
 

 

 
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