COLOURS AND FEELINGS, EMOTIONS
AND ATMOSPHERE
V. Ryan © 2004
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Designers have a large range of colours at their disposal and most are well aware that certain colours are associated with feelings and emotions. The diagrams below show a number of popular colours and the feelings/emotions to which they are associated. Designers, companies and manufacturers use colours cleverly to promote a certain feeling about their products. |
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| FEAR WARNING BLOOD ANGER DEBT - IN THE RED |
CALM EVERLASTING |
COWARD BRIGHT LIGHT |
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| DREAMS PURPLE STRETCH (THINGS GOING WELL) LENT - RELIGIOUS REPENTANCE |
WARMTH ENERGY HAPPY SUNSET |
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| PURE HYGIENIC CLEAN GOODNESS EMPTY |
EVIL SINISTER MOURNING DEATH DARKNESS MYSTERY |
SKY - OPENNESS COLD COOL ICE CHILLED |
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QUESTIONS: 1. Describe three products and explain how colour schemes have been used on each to promote feelings / emotions / atmosphere surrounding the products. |
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| CLICK HERE FOR DRAWING AND SHADING TECHNIQUES INDEX PAGE | |||||
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