WHY FANTASY PAPER TOY CHARACTERS ARE USED TO PROMOTE PRODUCTS

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WHY FANTASY PAPER TOY CHARACTERS ARE USED TO
PROMOTE PRODUCTS

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Fantasy characters are often used to promotea product. A well-known and interesting character will attract the attention of potential customers, especially young children. The characters used can be influential in the decision to purchase a product. Toy characters in combination with an advertising campaign and the right price, can lead to a successful advertising campaign. But the character, pricing and advertising alone, will not secure success, if the product does not live up to expectations.

Careful design of packaging, including aesthetics, colour schemes, shape and form, often leads to a desire to learn more about the product inside. The choice of a culturally acceptable colour scheme that targets potential customers, is also an important aspect of packaging. The inclusion of a character on the packaging, is often one way a product is promoted.

The free toy character and the product’s packaging should be manufactured from the right materials. Today, potential customers expect products to be environmentally friendly. Consequently, the use of sustainable, recyclable and bio-degradable materials is essential. FSC trust packaging and paper / card products, that is distinctive and different compared to the competition, usually leads to customer interest.

Logos, trademarks and symbols are often applied to products, especially by companies that regard their products as a ‘brand’. Branded products often have an advantage over non-branded products.

Some successful products are promoted through competitions, contests, sales and discounts, displayed on their packaging. Sometime, a product is promoted by a well known celebrity or a fantasy character, in combination with a competition.

Customers / potential customers can used their smart phones to enter an interactive world, directly from the QR code (Quick Response Code) on the packaging of products and even fantasy toy characters. When scanned, the code directs the phone to display the website linked to the product. This usually promotes the product and is often an attempt to persuade the customer to buy it.

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