Common Mobile Phone Packaging

Mobile phones arrive in the shops in stylish boxes / packaging. This is usually manufactured from card with the insert being made from either lower quality, recycled card or vacuum formed hi-density polystyrene. Card is popular as it is cheap and can be recycled. Also, colour and images can be applied using a number of printing techniques. Normally the card is lacquered to give the box a gloss / satin finish. Usually the packages are cuboids in shape as this means that they can be transported and stacked on shelves easily, efficiently using space.

ACCESSORIES: List the range of accessories that you would normally find available for a mobile phone.












ANALYSIS OF MOBILE PHONE PACKAGING

The mobile phone packaging seen below is typical of the way modern phones are presented to the customer. Study the sample carefully.

COLOUR: The colour scheme is based on shades of blue. Blue usually represents SKY, OPENNESS, COLD, COOL, ICE, CHILLED. IMAGES: The images are of two lively, energetic young people, fashionably dressed. MANUFACTURERS NAME: The name is seen on the lid of the box. However, the name is in a very large font on the underneath of the box. FORM AND SHAPE: The package is cuboid in shape which means it can be stacked on shelves easily. The regular shape means it can be stacked for transportation just as easily. OPENING AND CLOSING: There are no glued seams / tabs. The lid folds downwards and locks in a closed position. CONTENTS: The phone and charger fit into a card inlay. This holds the phone and charger in position and protects it from knocks. MATERIALS: The box is manufactured from quality lacquered card. The inlay is manufactured from cheaper, recycled card. DIMENSIONS: 190mm X 140mm X 55mm

What is your opinion of this type of package?






How could the layout / colour scheme and images be altered so the package could be used to store emergency mobile phones?








CLICK HERE FOR GRAPHICS INDEX PAGE