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TYPOGRAPHY AND PARTY PACKS
V. Ryan © 2009
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|When looking at almost any
magazine it is obvious that there are a wide and varied number of letter
styles / fonts available for everyday use. There is a style of writing for
almost every occasion from celebrations such as Parties to formal events.
More modern styles of writing are often named after the designer whereas
many can be dated back hundreds of years.
The style below is quite plain. However, each letter is composed of distinct parts.
|Times Roman is the font used to print Party Packs between the guidelines below. Identify font / lettering characteristics such as serifs with labels and arrows on the text below.|
|A variety of ‘serif’ shapes can be applied to letters. Four of the most common are shown below.|
|The space between letters is sometimes adjusted to make words visually more effective. When the space between individual letters is adjusted this is called ‘kerning’. Look at the theme ‘Party Time’ shown below. The ‘P’ in the first word has been moved closer to the rest of the letters. This gives the effect of the letters being evenly spaced.|
|Kerning can be used to place two characters closer together than usual. WA, AW, TA, or VA are typical examples. Kerning increases readability and makes letters appear balanced and proportional, especially at larger font sizes.|
|The style of the letters shown above are SANSERIF - they do not have the ends of letters finished with serifs as they are plain.|
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