CUSTOMERS: CUSTOMERS are people who buy products. Imagine that you are the owner of a company selling computers. Anyone entering your shops can be called POTENTIAL CUSTOMER. This is a person who could buy if he/she finds the right product. Anyone that actually buys one of your computers from your shop is a CUSTOMER.

CLIENTS: Imagine you own an advertising company. Your company designs advertising campaigns which may run on TV, Radio and even the internet. A car manufacturing company approaches your advertising company to prepare a series of advertisements to promote a new model of sports car. The car manufacturing company can be regarded as CLIENTS as they are buying a service from you.

2. What is the difference between a SERVICE INDUSTRY and MANUFACTURING INDUSTRY ? Give and example of a service and manufacturing industry to help explain your answer.

3. Advertising campaigns are not always successful. Give an example of an advertising campaign that you consider as being successful.

Describe the product / service the campaign was trying to promote / sell.
Explain the nature of the advertising campaign (TV Adverts, Internet etc.......)
Explain why you think the advertising campaign was successful.