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ETTORE SOTTSASS - DESIGNS 1
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Ettore Sottsass delighted audiences and potential customers alike, by designing items that were unusual, with bright colour schemes, producing imaginary designs of everyday objects.

Sottsass believed in design being different and not following tradition. To Sottsass, design was a continuation of fashion. His designs were usually received with shock followed by controversy.

A good example of this is the ‘Ashoka’ Lamp (1981, named after an Indian Emporer). Sottsass spent time in India in the early 1960s and this experience influenced some of his designs.
 
 
 
 
 
 
Sottsass studied architecture before World War Two. In the 1940s, he worked for his architect father, whose designs were modernist in style. He worked in the USA in the early 1950s and was influenced by the way American designers used bright colours. When he returned to Italy he concentrated on designing products such as furniture. He designed innovative typewriters and calculators for the Italian company Olivetti
 
The Carlton Dresser by Ettore Sottsass, 1981
 
 
 
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