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EXAMPLE OF GLOBALISATION OF DESIGN AND MANUFACTURING | ||
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Video - Globalsiation - Part 2 | ||
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1. A directors of a venture capital company based in the UK, decide to initiate design work on a new product, a flexible mobile phone. The phone will be sold in several countries. |
2. The design work is awarded to an Italian design company. |
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3. Prototype flexible phone manufactured and tested by a specialist German technology company. |
4. New flexible mobile phone manufactured in China, on an electronics production line. Mass production. |
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5. Thousands of the new flexible mobile phone, transported by Japanese containers ships around the world, to the market place. |
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6. One containership, on arrival at a port in the Spain. The containers (containing the phones) are unloaded and transported to retailers, ready for sale. |
7. Phone purchased and taken home for use. |
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