1. DESIGN PROBLEM IDENTIFIED
A genuine problem is identified.
Explained in detail, with written photographic / video evidence.
Working from a Contextual Challenge (as given by the Examination Board)
An Alternative layout - Working from a Contextual Challenge.
How to Identify an Everyday Design Problem.
PDF FILE - POSTER - FINDING A PROBLEM TO SOLVE THROUGH DESIGN
2. PROVE A PROBLEM EXISTS
You must find evidence that a genuine problem exists, one that merits spending time researching, developing ideas and manufacturing a product and all the extensive costs involved. Initial research is carried out, to proved that the problem is one that should be solved, to improve the lives of others in some way.
Initial questionnaire / survey of potential customers, to ensure that other interested people view the problem as one worth solving.
Advice - The Problem / Situation / Identification of Need
3. ESTABLISH A TARGET MARKET, TYPICAL CUSTOMER AND STAKE HOLDERS.
What / who is the potential target market?
Write an outline
Who is the typical individual customer? Written outline possibly with a photograph of a potential customer, called a customer profile.
4. FORMULATE A DESIGN BRIEF
Use the findings of a questionnaire and the views of potential clients, to formulate a design brief.
Advice - Writing about the Client, Potential Customer Range and Brief