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The packaging seen opposite, is designed to hold a pack of healthy fruit
drinks, aimed at young children. It has been decided that the packaging
that holds the drinks containers, should have images, colour scheme and
information, to promote the healthy fruit juice drinks. The moodboard below has been composed by a focus group. Using the moodboard as a starting point, develop an image / images and colour scheme, to encourage young children and their parents/guardians to select a healthy ‘fruit packed’ soft drink, supporting the 5 A Day campaign. An example has been completed for you. |
| CLICK HERE FOR ANIMATION OF PACKAGE | |
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The ‘5 A Day’, aims to promote healthy eating, encouraging people to have a healthy balanced diet. Both vegetables and fruits count towards ‘5 A Day’ and this includes fruit juice drinks. Fruit and vegetables are an excellent source of nutrients. The campaign is of special importance to children, as it is essential that children form healthy eating habits, at a young age. |
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| EXAMPLE IMAGE | |
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ROUGH DESIGN |
FINAL COLOUR RENDERED DESIGN |
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| CLICK HERE FOR PRODUCT DESIGN INDEX PAGE | |